Who We Are

JOYHALL

Our Story

How we became a first-class Canadian liquor agency, importing, marketing, and distributing premium spirits, wine, and beer.

On a journey to distribute premium spirits, fine wine, and craft beer to all Canadians.

Present

Started our liquor agency capitalizing on what we can do best with our “Joyful” spirit. Put together a carefully selected portfolio of premium products for Albertans.

2022

Covid shutdowns took our events/hospitality momentum so we had to pivot.

2021

Took our events/hospitality business to next level, hired world class talents. Danish among World’s TOP100 DJs in town!

2020

Things took off from casual 100-people club events to 400+ concerts so we incorporated JOYHALL Inc.

2019

A party-loving couple with liked-minded friends... casual talks over some drinks on a weekend get-together turned into a business idea.

2018

JOYHALL

Our team

Co-founder/Co-owner

Amir

Amir wears many hats. His past liquor industry expertise and experience planning and running large-scale events in hospitality sector paired with natural curiosity and taste for premium products is the driving force behind "our joyful way" of creating value for everyone who works with us.

Co-founder/Co-owner

Maryam

Her innovative, bold, and creative spirit guides our marketing efforts and gives us confidence navigating through the daily unknowns of launching and building new brands in each markets.

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